marketing column


Promotional Signage – An Advertising Option

The promotion of a business is often dependent upon the type of communication received. It can be in person, by phone, in print or by means of the internet. In almost all cases, businesses are interested in a face-to-face approach. However, many have found that other types of mediums offer more options and do not discount the effectiveness of the promotional signage.

For example, vehicle wraps offer a cost-effective way to communicate your message to customers and potential customers. Promotional signage for the road is not only a great way to advertise your company’s image, but it is also effective for effective advertising that relates to your products and services. Whether you choose truck wraps as your vehicle of choice or choose other methods, a vehicle wrap is an advertising solution that is inexpensive and effective.

Another form of advertising that has been effective for many years is that of directional signs. These types of business signage can be provided for both indoor and outdoor use. There are all sorts of styles and designs available to fit your needs, including advertising message, directional signs, business name, logo, and any number of other things. Directional advertising can be effective both in and out of your establishment.

Businesses have used these types of promotional signage for years to draw attention to their storefronts. If you look back in time, you probably recall placing an orange cone on a busy street to direct traffic to your store. In today’s world, business signage is everywhere. From sandwich boards displaying menu items to signs directing customers to take a test or fill out a form, business signs are an essential component of a productive advertising campaign. Some people think that using directional signs is an expensive and unnecessary form of advertisement, but if you compare the costs of replacing newspaper ad space with clear plastic decals to banners, you will quickly see how directional signs are cheaper and more effective.

Many advertising agencies choose to provide their clientele with full-service custom signs. The advantage to this is that they receive their graphics from a highly skilled printing company and are able to print out the graphic in their office with little effort. They can then use the same graphic on multiple pieces of promotional signage, giving them a consistent and professional look. The disadvantage to this type of advertising is that there is a greater chance that the sign faces in an area that will not properly see the full design. It is up to the client to ensure that their graphics are placed so the sign has a good view of the full design.

Full-service custom signs can be installed by the printing company of your choice. This will give you the freedom to install the signs in any area in your store or business type of business that you desire. You will be able to add new vinyl decals to the signs at anytime, providing you with a continuous advertising option. You may also add new vinyl decals to your current signs without having to completely replace them, saving you money and time.

You May Also Like